Dust off your networking boots, thoughts and opinions and get ready to join IABC Victoria for our first Be Heard event of the year on Tuesday February 21 at The Wheeler Centre.
Lachlan Drummond – who leads the Melbourne office of Newspoll - is a master of establishing facts and interpreting data that has influenced decision making at many of Australia’s leading organisations throughout his career. Research is increasingly being used to inform the media agenda, and communicators now have access to a broad range of DIY online tools.
A must for all professional communicators, Lachlan will lead a discussion on the art of influence through research drawing on insights from behind the political polling scenes at Newspoll, to case studies on research commissioned purely as a PR tool, the pros and cons of DIY research, as well as a story-telling approach that gets ideas over line.
A few of the topics we are set to cover include:
- What does research bloke know about communication?
- Current trends in research and the implications for professional communicators?
- What it’s worth? The merits of using free online tools vs investing in a market research partner
- What collection methods work best for your audience?
- Strategies for extracting quality data
- Packaging your results and messages for the board room, employees and other stakeholders
Lachlan Drummond is Group Account Director and Head of Strategic Research at Newspoll, and is an accomplished public speaker. He has over 15 years of experience in marketing and market research, previously lectured in marketing communications at Monash University and was a former Treasurer of the Victorian Committee & Qualified Practising Market Researcher (QPMR).
Join us from 6-8pm on Tuesday February 21 in the Workshop Space at The Wheeler Centre for a lively discussion over drinks and cocktail catering by The Moat.
Members: $45 Non-members: $65
